The Art of the Branded Video

Marketers can become obsessed with video view counts and completion rates — and for good reason. Videos are expensive and time-intensive to create, so they want to make sure they're getting ROI. Creating a branded video that shares well and resonates with your audience requires a finely honed skillset, and it's easier said than done

Video views and completion rates are important metrics for marketers to use when evaluating how compelling and effective a brand's message is. When analyzing your video views and completion rates remember the distinction between the two — views measure the content people think seems interesting, whereas video completion denotes the content people actually enjoyed, says Cathy Gribble, associate director of digital analytics at Team One. Read more...