The Smashing Book Mystery: Have You Figured It Out Yet?

To celebrate the long-awaited release of our new Smashing Book (yaaaay!), we’ve prepared a little mystery for you. Below you’ll find an animated GIF that contains a hidden message. Once you resolved the mystery, you’ll see a Twitter hashtag displayed in plain text.

Are you ready? Action! (Hint: watch out for the file name).

A hint: watch out for the file name.

What Can You Win?

Among the first readers who tweet us with the hashtag we’ll raffle a quite extraordinary, smashing prize (and a couple of other Smashing extras):

• a ticket to the Smashing Conference Oxford 2014,


• a roundtrip flight to Oxford, UK,


• full accommodation in a fancy hotel,


• full access to the Smashing eBook Library,


• any Smashing workshop ticket of your choice,


• a signed edition of the Smashing Book #4,


• a truly Smashing laptop bag,


• your very own Smashing caricature, designed just for you.

Please notice that to avoid spoilers, comments are closed for this post. And sorry, we aren’t going to make it too easy for you. Alright. Let’s get to work. Have you figured it out yet? ;-)

© Vitaly Friedman for Smashing Magazine, 2013.