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November 18, 2013 12:00 am GMT
A just-launched startup called Sponsify is looking to bring native ads to YouTube in a big way.I doubt anyone who visits YouTube is complaining about a shortage of ads, but those ads mostly take the form of pre-roll videos and promoted content off to the side. Sponsify, meanwhile, will focus on ads that are integrated with content in more meaningful ways, for example through product placement in the videos.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/K-mLQP20VGE/
Sponsify Aims To Become The Platform For Product Placement And Other Native Ads On YouTube
A just-launched startup called Sponsify is looking to bring native ads to YouTube in a big way.I doubt anyone who visits YouTube is complaining about a shortage of ads, but those ads mostly take the form of pre-roll videos and promoted content off to the side. Sponsify, meanwhile, will focus on ads that are integrated with content in more meaningful ways, for example through product placement in the videos.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/K-mLQP20VGE/
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