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October 29, 2013 08:50 pm GMT
I love huntin through data to find the weird little trends; its how you learn how things actually work. I also really, really dig the concept of crowdfunding. Put the two together, and youve got my attention. During a chat with John Biggs today at Disrupt Europe, Indiegogo CEO Slava Rubin dropped a rapid fire stream of knowledge. If youre considering doing any sort of crowdsourcing campaign, this is probably stuff you should know. The tips Slava gave were almost entirely pulled straight from the data that Indiegogo has gathered over the past few years, rather than random guess work. I used to have a lot of opinions. Now, luckily, I dont have to have opinions. We can talk on data. While these pointers are based on Indiegogos data, the overall concepts likely apply to pretty much any crowdfunding platform. Slava broke his advice down into three categories: pitching, being proactive, and finding an audience. On pitching: If you have a video, youll raise 114% more money on average than if you dont. Wondering how many perks to offer? The magic number seems to be somewhere between 3-8. On average, successful campaigns will cross their target fundraising goal on Day 36. Average contribution size on successful campaigns comes in at around $70. If you have 4 or more people on your team, youll raise 70% more money than if you only have one person. On being proactive: Update your backers (and potential backers) regularly. If you do an update every 5 days or less, youll raise 4x more than if you do an update every 20 days or more. Need to reach potential backers? Indiegogo sees most contributions coming from email campaigns. Facebook is second, then Twitter. Momentum matters: youre 5x more likely to hit your target if you can reach at least 25% of your overall goal within the first week Finding an audience: We like to think about it as 1/3, 1/3, 1/3. Indiegogo multiplies whatever you can accomplish. If youre only able to raise $0, Indiegogo can only multiply [by zero]. You need to start by finding the first 1/3 of the money for your campaign [through your network], often the next third comes from friends of your network, and Indiegogo will, on average, get you that last third. Use your family and friends to get the ball rolling: No one wants to fund your empty campaign
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/geLRl1R2kTA/
Tips From Indiegogo's CEO On How To Succeed When Crowdfunding
I love huntin through data to find the weird little trends; its how you learn how things actually work. I also really, really dig the concept of crowdfunding. Put the two together, and youve got my attention. During a chat with John Biggs today at Disrupt Europe, Indiegogo CEO Slava Rubin dropped a rapid fire stream of knowledge. If youre considering doing any sort of crowdsourcing campaign, this is probably stuff you should know. The tips Slava gave were almost entirely pulled straight from the data that Indiegogo has gathered over the past few years, rather than random guess work. I used to have a lot of opinions. Now, luckily, I dont have to have opinions. We can talk on data. While these pointers are based on Indiegogos data, the overall concepts likely apply to pretty much any crowdfunding platform. Slava broke his advice down into three categories: pitching, being proactive, and finding an audience. On pitching: If you have a video, youll raise 114% more money on average than if you dont. Wondering how many perks to offer? The magic number seems to be somewhere between 3-8. On average, successful campaigns will cross their target fundraising goal on Day 36. Average contribution size on successful campaigns comes in at around $70. If you have 4 or more people on your team, youll raise 70% more money than if you only have one person. On being proactive: Update your backers (and potential backers) regularly. If you do an update every 5 days or less, youll raise 4x more than if you do an update every 20 days or more. Need to reach potential backers? Indiegogo sees most contributions coming from email campaigns. Facebook is second, then Twitter. Momentum matters: youre 5x more likely to hit your target if you can reach at least 25% of your overall goal within the first week Finding an audience: We like to think about it as 1/3, 1/3, 1/3. Indiegogo multiplies whatever you can accomplish. If youre only able to raise $0, Indiegogo can only multiply [by zero]. You need to start by finding the first 1/3 of the money for your campaign [through your network], often the next third comes from friends of your network, and Indiegogo will, on average, get you that last third. Use your family and friends to get the ball rolling: No one wants to fund your empty campaignOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/geLRl1R2kTA/
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