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October 24, 2013 05:08 pm GMT

SFX Buys Readability Developer Arc90, Fame House and Tunezy To Give Its Electronic Dance Music Business A Digital Content Spin

nighclubElectronic dance music is big business today, and today SFX Entertainment, a $1 billion producer of live events and other electronic dance music content is making a big consolidation move to cement its position within it. It is buying three startups — Arc90 (maker of the Readability app), marketing agency Fame House and music commerce platform Tunezy — to beef up its offerings online. The terms of the deal have not been disclosed; we’ll update if we can find out. The string of deals follows the company’s acquisition of Beatport earlier this year. The three companies and their teams are joining SFX to become the company’s platform team, with Arc90 founder Richard Ziade coming on as the company’s new chief product officer, he said in a blog post today. “Arc90, Fame House and Tunezy are leaders in each of their fields and bring extraordinary talent to SFX,” said Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment, in a statement. “These deals are consistent with our commitment to bring [electronic music culture] fans around the world more of what they love, 365-days-a-year, and to be world-class in all our areas of focus.” Arc90′s possibly most visible product was Readability, which was an early project that also involved Marco Arment before he went on to start Instapaper, which let people bookmark and read later stories from around the web. The service at one point had some heat from Apple, which died down, and later Arc90 extended the functionality to include a Flipboard-like element called Top Reads. Arc90 has also worked with a number of clients to develop web and mobile apps behind the scenes, and that is how it was first introduced to SFX. Another Arc90 product was Kindling, a collaboration tool for businesses. With services like Instapaper and Flipboard taking off with consumers, it’s been hard for others to compete, and you can see how consolidating with a larger publisher might make sense for the company. But Ziade says that both Kindling and Readability will continue to live as separate products, with an update for Readability coming soon. As for Tunezy, the Canada-based startup had raised an undisclosed round with Interntainment Media. With platforms like Spotify and iTunes increasingly cornering the respective streaming and download markets, it’s hard for smaller music players to get a look in. Tunezy was built as a route for independent musicians to connect and sell

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