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October 24, 2013 12:36 am GMT

Intuit Acquires Level Up Analytics, A Consulting Firm With A Specialty In Data Analytics

datavizIntuit has acquired Level Up Analytics, a Mountain View consulting company that focuseson data science, big data, and analytics. Terms of the deal were not disclosed. All the employees from LevelAnalyticsteam will join Intuit. In a statement, Intuit described the deal as an “acqui-hire,” its fifth this year. The company did not provide the names of the other consulting firms. Intuitacquired 14 employees from Level Up Analytics: three founders and eleven scientists, architects, and engineers.In a blog post, Level Up Analytics wrote that its clients include companies in fields such as financial services, advertising, mobile, payments and social networking. The Level Up Analytics team will help build data products on top ofIntuits collective data of more than 45 million customers that ranges from individual purchases and spending habits to business inventories, transactions, and trends. The company’ web site explains that its core business is to “weave techniques from machine learning, data mining, predictive modeling, graph and social network analysis, natural language processing and software engineering into its products and analyses.” Its clients have used its services to churn analysis, information extraction, data standardization, recommendation systems, data modeling and a host of other services. Intuithas made severalacquisitionsthis year. In August, the company acquiredtax software startup GoodApril.

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