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October 22, 2013 12:35 am GMT
Like Quantcast but for brick-and-mortar shopping data, not web traffic, InfoScout.co launches to give consumer product brands insight into consumer demographics. With $5 million from Bain Capital, InfoScout machine reads receipts photographed by 100,000 users of its Receipt Hog & Shoparoo apps. It combines this data with surveys to tell CPG brands like P&G and Unilever who buys their products.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Dy4rU_Pe2LE/
InfoScout Tells Brands Who Buys What By Getting Meatspace Shoppers To Photograph Receipts
Like Quantcast but for brick-and-mortar shopping data, not web traffic, InfoScout.co launches to give consumer product brands insight into consumer demographics. With $5 million from Bain Capital, InfoScout machine reads receipts photographed by 100,000 users of its Receipt Hog & Shoparoo apps. It combines this data with surveys to tell CPG brands like P&G and Unilever who buys their products.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Dy4rU_Pe2LE/
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