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October 22, 2013 09:26 pm GMT

Apple Makes OS X Mavericks A Free Upgrade, Available Today

IMG_9803Apple has announced the release date and price for the new version of its desktop OS, OS X Mavericks. And the big surprise is it’ll be free. The software is available to download from today. Over the last few years, weve reengineered our development process, and [with the app store], the way we distribute. Today, well revolutionize pricing, saidCraig Federighi, Apple’s SVP of software engineering.Today, we announce a new era of the Mac.” Lion, Mountain Lion and Snow Leopard users can upgrade in one step (for free) to OS X Mavericks. It’s available on Macs as old as 2007. Apple’s prior OS updates had been coming down in price — costing as little as $29 for Snow Leopard and even less in recent years — but Cupertino making a major OS update free is still a big deal. The next-gen OS, which breaks from Apple’s prior convention of using big cat names for OS updates (naming itafter a surf break at Half Moon Bay, California, instead), brings a raft of improvements, including an enhanced Finder, better multimonitor support, a standalone iBooks application, and improved power management to OS X-powered Macs. Apple spent a while talking up Mavericks’battery efficiency,memory and graphics improvements at its San Francisco-based event today– as well as diving into apps, maps and notifications. Weve focused on three things with mavericks: technologies to improve the performance of your hardware, new features, and new apps, said Federighi. Cupertino had previously saidMavericks would arrive this fall.

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