Apple Goes for Gold in First iPhone 5S TV Spot

Liquid gold takes form as an iPhone 5S in Apple's first TV advertisement for the device

The spot debuted Sunday during an NFL broadcast on FOX, according to The Verge. It also played on CBS's NFL coverage later in the day

Apple introduced its newest flagship smartphone, along with a cheaper plastic-shelled iPhone 5C, last month. Early data indicates the 5S is outselling its less expensive counterpart by double. The gold iPhone 5S, which wasn't available at most locations until weeks after its launch, has been in particularly high demand

Keeping with the gold theme, Goldfrapp's "Ooh La La" plays during the ad, which highlights the device's design and fingerprint scanner. Watch it in the video, below. Read more...