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October 8, 2013 05:00 pm GMT

Yahoo Mail Gets Cross-Platform Themes, 1TB of Storage, Mail Plus' Features For All And Better Conversations'

US - Samsung - Inbox ViewYahoo is updating its Mail app across all platforms with a fresh design that includes syncing themes, a new compose experience, collapsible toolbar and better handling of threaded conversations. The new app is rolling out across the web, Android, iOS and Windows 8 devices beginning today, with nearly complete feature parity between all versions. The update brings a radical new look to the inbox, largely due to the new themes which use either solid colors, provided images or content from Flickr. If the look of the themes feels familiar, it might be because you’ve seen Yahoo’s Apple Design Award-winning Weather app for iOS. The new appearance of Mail owes a lot to that app and, when you take it in aggregate, looks a lot like Apple’s iOS 7. There are lots of transparency effects going on here, on iOS 7 there is even some parallax effects that Jeff Bonforte, SVP of Communications, says adds some readability and context. There are also some business aspects of Yahoo Mail that are changing with this update, says Bonforte. First of all, Yahoo is bumping the storage limit for Mail to 1TB for all users. That should provide around 500k-1M attachments and ’6,000 years’ of inbox for the average user, says Yahoo. All of the features that were previously a part of Yahoo’s ‘Mail Plus’ product are also now free for all users. This means that things like disposable email addresses, POP email and mail forwarding are all included with a basic Yahoo Mail account. Users who have previously subscribed to Mail Plus are grandfathered in and will be able to continue paying $19.99/yr for the ‘ad free’ version of mail, but new users who want a ‘no ads’ Yahoo Mail will have to pay $49.95/yr for the new Ad-Free Mail product. Still, if you’re ok with some ads, the new Mail gets a lot of new functionality for nada. When Yahoo Mail users load up the new look they’re going to be in for a nice treat. The new design is cleaner and crisper, while not totally breaking the fundamentals of how the product works. By default, it looks like a nice update, but applying a theme really brings it alive. Those themes, says David McDowell, SVP of Product on Mail, will sync across all of your web and mobile versions of the app. Having those personalizations carry over should make sure that

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