NYC.gov Overhaul Fuses High-Tech and Helvetica

As a city of more than 8 million people, New York can hardly be considered a startup. But when it came to reinventing its website for the first time since 2003, the city government's digital team assumed some startup tendencies, creating a design responsive to mobile devices and focuses on user experience

New York City residents are a diverse bunch with varying needs. Rachel Haot, New York City's chief digital officer, said her team used a data-driven approach to redesign NYC.gov so that it served each and every New Yorker

"We're telling the city's story in a new way," Haot told Mashable. "We're saying, 'Here's what's in it for you as a New York City resident. Here's a program you can take advantage of.'" Read more...