6 Things Twitter Should Do as Soon as It Goes Public

When Twitter finally files its public IPO documents this week or next, we’ll learn a lot about the social media giant: how it makes its money, long-term challenges, who gets paid what. That’ll be fun, but when the dust settles and Twitter eventually starts trading on the NYSE (New York Stock Exchange), it’ll be a different company than it was 24-hours prior. As I see it, that’s the perfect time for big and long-needed changes.

Here’s my wish list, Twitter. Feel free to start immediately:

1. Integrate Vine Completely

It’s time to stop fooling yourselfVine will never be as big as Instagram on its own. Yeah, I know you keep touting those big user growth numbers, but they pale in comparison to Instagram and, worse, ever since Instagram launched video, interest in Vine has been fading. Leverage what you’ve got, Twitter. Add Vine as Twitter’s in-app, complete video option and make sure that users have 6-, 12-, 18- and 24-second record options. Read more...