Russian Mood-Sensing Retail Device Readies for U.S. Invasion

A new overseas retail service could soon make its way west.

Synqera, a Russian point-of-sale analytics and loyalty startup founded in 2010, uses tablets mounted to kiosks that sync people's facial emotions and personalize shopping. The devices are placed at the front of retail stores, like markets or drug store chains, to help customers coming in make decisions and on their way out when they want to pay.

Sensors on the machine scan a customer's items to see exactly what you're getting, or based on your appearance, what you may want to purchase. Based on time of day, season or mood, Synqera offers promotional offers. The service then collects data on what you buy to predict offers you may be interested in purchasing on subsequent visits. Read more...