Inside Facebook's Mobile Strategy

Eighteen months ago, Mark Zuckerberg was not happy with Facebook's mobile strategy. The world's largest social network was offering up a weak product — a hybrid app running on HTML5 instead of native apps for iOS and Android — essentially ignoring the platform (mobile) that it now deems most important. A change needed to be made, and Zuckerberg now openly admits it

"We took a bad bet," the Facebook CEO said during last week's TechCrunch Disrupt conference in San Francisco. "Our legacy as a company was building this big website and focusing on being able to develop for the web. So naturally we tried to look at things and see if we could build an HTML5 system for across these different platforms and we just realized pretty quickly that we weren't going to get the quality level that we needed Read more...