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Rocker Daughtry Puts Your Face in New Song's Artwork
Rock band Daughtry will announce the title and artwork of their new single on Thursday — but needs your face to do so.
The group, which features frontman Chris Daughtry of American Idol fame, launched an interactive social media campaign that puts the profile pictures of their Facebook and Twitter fans into artwork for the single. The pictures will come together like pieces in a puzzle and the new song title will be revealed along the way.
"I've been seeing a lot of different ways certain products are revealed — even movies — that tease the first image but also involves the fans," Daughtry told Mashable. "I wanted to do something that directly involves them and builds anticipation at the same time — we usually put out the album or song artwork and title and that's it. It will be exciting for fans to be a part of the reveal." Read more...
More about Social, Facebook, Twitter, Music, and EntertainmentOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/l17-hYuTTbg/
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