Apple's Safe Strategy Will Slowly Conquer the World

Well done, Apple rumor mill: you got everything right on the technology front. There was an iPhone 5S and an iPhone 5C — two iPhones launched at the same time, a first in the device's six-year history. There was a fingerprint sensor and a gold iPhone, just as predicted

What we didn't know was how aggressively Apple would price and pitch the new phones. We didn't know the company would come out swinging at Android with a $99 iPhone (with contract) at the low end. We didn't know the 5C would be described as "unapologetically plastic," or that it would use the same Retina screen as its more expensive brethren. We didn't know the 5S would be twice as fast as its predecessor. Read more...