Tumblr Partners Bloggers With Designers for Fashion Week

Tumblr has sent a cadre of bloggers — sometimes as many as 20 or as few as six — to past seasons of New York Fashion Week, securing them access to shows and parties to chronicle their experiences. This season, the Yahoo-owned blogging network is taking a slightly different approach.

In addition to the invitations, Tumblr has partnered 20 NYC-based bloggers with 18 designers and two unspecified organizations for two-week "apprenticeships" leading up to the shows. The nature of the apprenticeships vary; most often (we expect) bloggers will be invited to document show preparations via photographs and GIFs. The goal is to give bloggers deeper access to the designers and the people they work with, hopefully forging relationships that will spark further collaborations, said Valentine Uhovski, Tumblr's fashion evangelist. Read more...