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August 27, 2013 05:49 pm GMT
Amazon today announced it’s expanding itslong-running Amazon Associates program to mobile app developers. The affiliate program, which allows members to advertise and link to Amazon products for percentage of the sales, will be made available to participating developers through a newly launched Mobile Associates API. In addition, the company says that it will also offer the ability for mobile app developers to sell physical products from Amazon through in-app purchasing. The Mobile Associates API will be made available to Android app developers building apps and games for the Kindle Fire and other Android devices, and will offer developers from 4 percent up to 6 percent on qualifying customer purchases. The items can include eitherphysical and digital products which Amazon sells. This opens up another avenue for monetizing mobile applications, Amazon explained, saying that before developers have been limited to in-app purchases, ads, and subscriptions. In the company’s announcement this morning, Mike George, Vice President of Amazon Appstore, Games and Cloud Drive, provided an example of how this could work, saying “imagine a developer of a nutrition and fitness app can now offer their customers the ability to purchase vitamins, supplements and fitness gear within the app, directly from Amazon.com.It offers the customer a more relevant experience and provides the developer with a new source of revenue. After a test with Activisions Skylanders Cloud Patrol last year, which offered toys of the game’s characters, Amazon moved forward with its plans to roll out the API to others.Early testers of the program includeAnimoca, Fismos, Days of Wonder and Spring2Partners, which are integrating the program into their apps and games. Days of Wonder will offer a version of its game “Ticket to Ride” in both a digital and physical version. Animoca’s “Thor: Lord of Storms” will feature relevant goods in its game, like Thor’s hammer and action figures.Frismos’s “Creatures of Olympus” will tie in mythology-themed products with its game, and will also be taking advantage of a “Digital Bundling” feature which will allow customers to use the virtual currency in the game for the purchase of products in the app. Spring2Partners’ SpringPad app, an Evernote-like personal assistant, will integrate the new API in the app to connect customers’ plans, ideas, and other saved items to purchases, like books, movies, home improvement goods and even travel. The app publishers are able to direct their customers to a mobile checkout experience through in-app purchases, Amazon
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/P4H9hwZIpjs/
Amazon Opens Its Associates Affiliate Program To Mobile App Developers
Amazon today announced it’s expanding itslong-running Amazon Associates program to mobile app developers. The affiliate program, which allows members to advertise and link to Amazon products for percentage of the sales, will be made available to participating developers through a newly launched Mobile Associates API. In addition, the company says that it will also offer the ability for mobile app developers to sell physical products from Amazon through in-app purchasing. The Mobile Associates API will be made available to Android app developers building apps and games for the Kindle Fire and other Android devices, and will offer developers from 4 percent up to 6 percent on qualifying customer purchases. The items can include eitherphysical and digital products which Amazon sells. This opens up another avenue for monetizing mobile applications, Amazon explained, saying that before developers have been limited to in-app purchases, ads, and subscriptions. In the company’s announcement this morning, Mike George, Vice President of Amazon Appstore, Games and Cloud Drive, provided an example of how this could work, saying “imagine a developer of a nutrition and fitness app can now offer their customers the ability to purchase vitamins, supplements and fitness gear within the app, directly from Amazon.com.It offers the customer a more relevant experience and provides the developer with a new source of revenue. After a test with Activisions Skylanders Cloud Patrol last year, which offered toys of the game’s characters, Amazon moved forward with its plans to roll out the API to others.Early testers of the program includeAnimoca, Fismos, Days of Wonder and Spring2Partners, which are integrating the program into their apps and games. Days of Wonder will offer a version of its game “Ticket to Ride” in both a digital and physical version. Animoca’s “Thor: Lord of Storms” will feature relevant goods in its game, like Thor’s hammer and action figures.Frismos’s “Creatures of Olympus” will tie in mythology-themed products with its game, and will also be taking advantage of a “Digital Bundling” feature which will allow customers to use the virtual currency in the game for the purchase of products in the app. Spring2Partners’ SpringPad app, an Evernote-like personal assistant, will integrate the new API in the app to connect customers’ plans, ideas, and other saved items to purchases, like books, movies, home improvement goods and even travel. The app publishers are able to direct their customers to a mobile checkout experience through in-app purchases, AmazonOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/P4H9hwZIpjs/
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