What's the Best Way to Communicate With Your Users?

Sam asks,

What are the best messaging platforms to communicate with users?

Like many questions, this one can be answered rather easily, with: "It depends." Every startup's product is different, every message is different and there are a lot of ways to send messages to users. The number of channels you can use to communicate with users continues to rise. Social platforms built for connecting with friends turned out to be effective at spreading messages about products and services.

Even email, while it is a single platform, has many nuances in terms of how email campaigns can be targeted based on user habits or actions inside your product, if it's an application that can trigger reminders or affirmations. Let's take a deeper dive into the many options so you can learn which messaging platform is best for your needs Read more...