Apple Acquires Video Discovery Service Matcha.tv

Apple has acquired Matcha.tv, a startup that developed a video discovery app for iOS and the web, according to multiple reports.

The acquisition, which was first reported by VentureBeat, once again ignites speculation about Apple's plans in the TV space. Matcha's app helped users search for TV shows and movies from a range of sources including Hulu, Netflix and iTunes. However, the app was mysteriously pulled from Apple's App Store in May

Apple confirmed the deal in a token statement provided to VentureBeat and others, but did not provide any information on the price. VentureBeat reported hearing from one source that the deal may have gone through for as little as $1.5 million — pocket change for Apple — but noted that other sources suggested the figure was significantly higher Read more...