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August 12, 2013 02:23 pm GMT
Right now mobile maker HTC has a brand name that stands for 'Has To Change'. So it's hoping a circa $1 billion marketing campaign -- starring actor Robert Downey Junior, of 'I drink your milkshake' fame -- plus an injection of Internet-friendly humour is the special sauce needed to lure consumers away from Android kingpin, Samsung.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oMuAsurC-D4/
HTC Hopes Robert Downey Jr. - And Some Internet-Friendly Humour - Can Drink Samsung's Milkshake
Right now mobile maker HTC has a brand name that stands for 'Has To Change'. So it's hoping a circa $1 billion marketing campaign -- starring actor Robert Downey Junior, of 'I drink your milkshake' fame -- plus an injection of Internet-friendly humour is the special sauce needed to lure consumers away from Android kingpin, Samsung. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/oMuAsurC-D4/
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