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July 24, 2013 11:57 pm GMT
Addvocate has raised $2.39 million for its service that helps companies put some operationsmanagement behind its social media efforts. The round was led by Rogers Venture Partners and included angel investor Karen Riley.A social media strategy is now a mainstream part of sales and marketing. But it has little infrastructure behind it. Addvocate provides a way for companies to have their employees opt-in for sharing company information on their personal social networks. As I wrote in January, people who opt-in to Addvocate can also suggest content to fellow co-workers. Moderators approve, schedule, and direct the content to the people or channels where it will be most effective.Analytics tools show the effectiveness and return on investment of the social media outreach.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Sh7OIwanQug/
Addvocate Raises $2.39M For Tools That Manage Corporate Social Media Operations
Addvocate has raised $2.39 million for its service that helps companies put some operationsmanagement behind its social media efforts. The round was led by Rogers Venture Partners and included angel investor Karen Riley.A social media strategy is now a mainstream part of sales and marketing. But it has little infrastructure behind it. Addvocate provides a way for companies to have their employees opt-in for sharing company information on their personal social networks. As I wrote in January, people who opt-in to Addvocate can also suggest content to fellow co-workers. Moderators approve, schedule, and direct the content to the people or channels where it will be most effective.Analytics tools show the effectiveness and return on investment of the social media outreach.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Sh7OIwanQug/
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