Twitter Rolls Out TV Ad Targeting to All National Advertisers

This spring, Twitter unveiled "Twitter Amplify," a new ad product that allows media brands and their advertising partners to re-promote their television ads on Twitter. After several months of beta testing with select media partners, Twitter announced Tuesday that the product is now available to all advertisers running national TV commercials in the United States.

Twitter also said it is adding a new set of analytics to its TV Ads Dashboard, which will help advertisers track the success of their Amplify campaigns.

In a blog post, Twitter said that advertisers including Jaguar, Holiday Inn and Samsung saw an increase in message association, brand recall and purchase intent using Amplify. In general, advertisers saw engagement rates "27% higher than their historical averages," according to Twitter.