Budweiser Cracks Open the Music Scene With Facebook, VICE

Budweiser is joining forces with Facebook and VICE to launch a custom content platform as an extension of the brand’s Made for Music campaign, which kicked off earlier last week, in an effort to connect fans with Budweiser through music.

The platform will tout custom-tailored videos and photos of musicians and bands from around the globe along with behind-the-scenes access. Through a series of six different content franchises, Budweiser will shed light on successful artists — along with those still trying to become household names.