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July 16, 2013 03:59 pm GMT
When True Ventures-backed Madefire launched last year, it was publishing its own line of digitally-enhanced comic books from creators like Watchmen's Dave Gibbons. Through , Madefire expanded to include some user-generated content, but if it's really going to reinvent the medium, it needs to sign up established publishers, too. So today, it's announcing that it's partnering with IDW, Top Cow, Boom! Studios, and ITV Studios America.The startup refers to the titles created on its platform as "motion books", which include music, animation, and other effects that you couldn't find in a print product. Co-founder Ben Wolstenholme has said repeatedly that he wants Madefire to remain, at its core, a "best-in-class reading experience" it shouldn't feel like watching an animated film. And indeed, the motion books name was chosen in part to distinguish from the more heavily animated "motion comics" that publishers have been experimenting with for the past decade or so.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UUy6eSUrKOo/
Madefire Signs Up Its First Outside Publishers, Including IDW, For Its Motion Books' Platform
When True Ventures-backed Madefire launched last year, it was publishing its own line of digitally-enhanced comic books from creators like Watchmen's Dave Gibbons. Through , Madefire expanded to include some user-generated content, but if it's really going to reinvent the medium, it needs to sign up established publishers, too. So today, it's announcing that it's partnering with IDW, Top Cow, Boom! Studios, and ITV Studios America.The startup refers to the titles created on its platform as "motion books", which include music, animation, and other effects that you couldn't find in a print product. Co-founder Ben Wolstenholme has said repeatedly that he wants Madefire to remain, at its core, a "best-in-class reading experience" it shouldn't feel like watching an animated film. And indeed, the motion books name was chosen in part to distinguish from the more heavily animated "motion comics" that publishers have been experimenting with for the past decade or so.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UUy6eSUrKOo/
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