Can an Exterminator Get Leads on Social Media?

People apparently don't visit an exterminator on social media unless they really mean business. This month, Bug Out has gotten close to 100 leads from its Facebook Page and Twitter feed. Considering Bug Out's Facebook Page has just around 135 fans and the brand has just 270 followers on Twitter, that's a pretty good yield.

"If you look at our fans, they're pretty much all realtors," says Anne Austen-Lewis, who handles social media marketing for the Anaheim, Calif., exterminator. Realtors are a key client since getting a pest control check is a necessary step in buying a new house in California. Bug Out, a 25-year-old business (it was known as Masterpest Termite Control until a couple of years ago), already draws leads from its email lists and has a fairly well-developed SEO program. But the company believes that it could do a better job culling leads via social media.