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July 8, 2013 08:44 pm GMT

To Take On Google, Facebook's Graph Search Engine Needs More Data, Better Signals

Graph SearchAs Facebook begins rolling out its Graph Search engine more broadly to its U.S. English-language user base today, it faces new challenges that were perhaps not at the forefront of our minds when the service was officially announced. Currently, the on-site search engine aims at making the people, places, photos, and other interests posted to Facebook more easily discoverable, but for it to succeed in scraping away a subset of user queries which can be answered using social data - things like restaurant recommendations or new albums to listen to, for example - Graph Search will need to gain access to more data.

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