An Interest In:
Web News this Week
- April 26, 2024
- April 25, 2024
- April 24, 2024
- April 23, 2024
- April 22, 2024
- April 21, 2024
- April 20, 2024
July 3, 2013 09:12 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2zWzYLnX0uI/
Twitter Will Soon Start Showing Targeted Ads Based On User Account Information, Browsing History
Another step ahead for Twitter in its bid to step up the pace with advertising on its platform: today the company announced that it would soon start "experimenting" with ways of making ads more "useful" by matching ads more closely to users on Twitter using retargeting technology. Retargeting will rely on a browser cookie ID that gets matched to Twitter accounts and/or on people from, say, a businesses' mailing list getting matched up with Twitter account names. "Users wont see more ads on Twitter, but they may see better ones," writes Kevin Weil, senior director of product and revenue for Twitter.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/2zWzYLnX0uI/
Share this article:
Tweet
View Full Article
Techcrunch
TechCrunch is a leading technology blog, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.More About this Source Visit Techcrunch