Twice as Many Top 100 Brands Use Instagram Video as Vine

It looks like Instagram's new video feature is already beating Vine in the battle to attract the biggest brands.

Since Instagram introduced video a week ago, 14 of Interbrand's top 100 global brands have posted videos, according to data provided to Mashable by Simply Measured. By comparison, just seven of these top 100 brands posted videos on Vine this week

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Top brands that posted video to Instagram included Ford, MTV, Disney, Intel, Cisco Systems, Avon, Burberry, Dell, eBay, Facebook, Gap, General Electric, Nike and Starbucks.

Two-thirds of the world's top 100 brands were members of Instagram prior to its introduction of video, according to a previous Simply Measured report, which may explain why it has been able to attract big brands right out of the gate. Vine, on the other hand, launched earlier this year as a new network, which means it had to build up a community of users and brands from scratch.