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Toyota Will Donate One Meal for Each View This Video Gets
How many YouTube videos do you think you watch each day? Thanks to Toyota, the next one you view can actually change someone else's day for the better.
The car maker is donating up to 1.25 million meals — one for each YouTube view of the video above — to the Food Bank of New York. Since Hurricane Sandy, Toyota has already donated 250,000 meals to communities in the Rockaways that were severely effected by the storm.
After the hurricane, which devastated the lives of thousands, Toyota teamed up with the Food Bank of New York to deliver hundreds of thousands of meals to hungry people affected by the storm. Building on the work it has been doing since the storm, the company has released the video and corresponding website, called Meals Per Hour," about skills-based volunteerism.
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