June 17, 2013 08:51 pm GMT
Original Link: http://www.technologyreview.com/news/516176/app-will-let-health-insurer-track-customer-behavior/
App Will Let Health Insurer Track Customer Behavior
Aetna sees cost savings in helping people track their health and fitness.
A smartphone app that launches this week gives the health insurance company Aetna access to detailed user health-tracking data. As costs spiral upward, health-care companies could turn to such apps as a way to monitor customers and encourage healthy behavior.
Original Link: http://www.technologyreview.com/news/516176/app-will-let-health-insurer-track-customer-behavior/
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