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May 1, 2013 01:15 pm GMT
Original Link: http://www.webdesignerdepot.com/2013/05/the-perils-of-ab-testing/
The perils of AB testing
There’s an expression in advertising that goes “I know that 80% of my advertising isn’t working. I just don’t know which 80%”.The same logic applies to all forms of design, including web design. If only we knew which part of our page content, layouts and workflows were not working as well as they should, wouldn’t [...]Original Link: http://www.webdesignerdepot.com/2013/05/the-perils-of-ab-testing/
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