An Interest In:
Web News this Week
- April 13, 2024
- April 12, 2024
- April 11, 2024
- April 10, 2024
- April 9, 2024
- April 8, 2024
- April 7, 2024
April 26, 2013 01:55 am GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/s3bVysK3xCk/
Mobile Apps Are the New Network TV, Without the Ad Dollars
Researcher Flurry reported on Thursday that the audience for mobile apps has hit 58 million in primetime — 8 p.m. — a figure that rivals that of the top three TV networks on a very good night, but revenues are still just a fraction of those of TV
The IAB estimates that the U.S. mobile ad market brought in $3.4 billion in 2012. The IAB didn't break out revenues for apps vs. the mobile web, but Flurry has estimated that 80% of mobile activity occurs on apps. Comparatively, Kantar Media calculated that TV advertising accounted for $74 billion in ad revenues in 2012. Even if apps generated 100% of mobile ad revenues, the market would still be just 4.5% that of TV. Read more...
More about Mobile Advertising, Flurry, Business, and AdvertisingOriginal Link: http://feeds.mashable.com/~r/Mashable/~3/s3bVysK3xCk/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable