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April 25, 2013 11:11 pm GMT
Datalogix's offline purchase data is the not-so-secret weapon giant publishers use to target their ads, and measure if they boost consumer spending. Businesses like Facebook are becoming dependent on this ROI data, allowing Datalogix to raise a $25 million Series B. Since its based in Denver you don't hear a lot about Datalogix, but the 250 employee startup is crucial to the future of advertising.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/roPeYah5-rs/
Datalogix Raises $25M To Pump Juicy Offline Purchase Data Into Google And Facebook
Datalogix's offline purchase data is the not-so-secret weapon giant publishers use to target their ads, and measure if they boost consumer spending. Businesses like Facebook are becoming dependent on this ROI data, allowing Datalogix to raise a $25 million Series B. Since its based in Denver you don't hear a lot about Datalogix, but the 250 employee startup is crucial to the future of advertising.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/roPeYah5-rs/
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