25 Of The Most Engaged Brands On Twitter

What does it take for a brand to engage with its audience on Twitter?

Social media startup Nestivity released a list of the top 25 most engaged brands on Twitter Thursday, taking a look at what exactly those brands do to engage their audience, and what other companies can do to reach the same level of engagement

Brands were selected based on the results of a study that examined how brands cultivate relationships with influencers, customers and advocates on Twitter.

Conducted by Evolve Capital Inc. and Dr. Natalie Petouhoff from the UCLA Anderson School of Management, the study looked at the top 100 most-followed brands on Twitter. All in all that led to analyzing over 739,000 tweets over a months time Read more...