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April 17, 2013 10:19 pm GMT

'Epicurious' Enrages Followers With Boston Bombings Tweets

Guilty-puppy

Twitter accounts are frequently run by "social media managers" — that is to say, qualified specialists in social media — and yet, nary a crisis goes by without a distasteful tweet or Facebook post in response.

The latest example comes from Conde Nast-owned food website Epicurious, which used the Boston bombings on Monday to promote two breakfast recipes to its more than 385,000 followersBrad Phillips, author of Mr. Media Training Blog, captured the tweets:

Those tweets have since been deletedEpicurious then followed up with a copy-and-paste apology to followers who complained:

Those apologies, too, have been deleted. All that remains on Epicurious's Twitter page is this blanket apology: Read more...

More about Twitter, Epicurious, Marketing, Media, and Social Media

Original Link: http://feeds.mashable.com/~r/Mashable/~3/nQ7MWm2Lb9g/

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