Internet Ad Revenues Top $36 Billion in 2012, Study Says

Internet ad revenues in the U.S. increased by 15% in 2012 to $36.6 billion, driven by significant year-over-year increases in revenue for mobile, search and digital video ads, according to a new report from the Interactive Advertising Bureau. Digital ad revenues also had a strong second-half of the year, topping $10 billion in the fourth quarter for the first time ever.

Mobile ad revenue more than doubled from the previous year to $3.4 billion from $1.6 billion, the second year in a row that mobile ad revenue has experienced triple-digit growth. Digital video revenue increased by 29% in 2012 to $2.3 billion and search ad revenue increased by 14% to $16.9 billion Read more...