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April 15, 2013 06:03 pm GMT
It's hard to land large customers when you're a tiny enterprise software startup and when you do you have to be careful that you don't become their internal R&D department.This post offers a strategy for turning your enterprise customers into a platinum "insiders club" where they can even bid money to accelerate your roadmap. Yes, you can sell it. But be careful you don't sell your soul.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/tUUNfHA0WJI/
How to Sell Your Roadmap Without Selling Your Soul
It's hard to land large customers when you're a tiny enterprise software startup and when you do you have to be careful that you don't become their internal R&D department.This post offers a strategy for turning your enterprise customers into a platinum "insiders club" where they can even bid money to accelerate your roadmap. Yes, you can sell it. But be careful you don't sell your soul. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/tUUNfHA0WJI/
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