U.S. Social Ad Revenue to Hit $11 Billion by 2017

Annual U.S. social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.

The jump would represent a growth rate of more than 18% over the next five years. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth.

"Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams.

"Native social formats, including video and mobile-social advertising will be the principal market growth drivers."

BIA/Kelsey says over the course of the coming years social networks will improve their social ad offerings, leading to an increase in revenue. The company projects that local ad targeting and campaign management will continue to improve moving into 2017. Read more...