Marriage Equality Campaign Causes 120% Increase in Facebook Pic Swaps

If you thought you were seeing all your Facebook friends swap their photos to red equality signs Tuesday, you were right. Facebook reported a 120% increase in profile picture swaps, as compared to an average day

According to a post from Facebook data scientist Eytan Bakshy, 2.7 million more users swapped their photos Tuesday, March 26, than on the previous Tuesday, due to the viral marriage equality Facebook campaign started by the Human Rights Campaign

The HRC kicked off its call to action Monday afternoon at 1 p.m. EDT, in anticipation of the two gay marriage cases argued before the Supreme Court Tuesday and Wednesday. Read more...