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March 29, 2013 09:31 pm GMT
Video ad distribution company Jun Group has launched a new, wholly-owned subsidiary called HyprMX, offering mediation tools for mobile publishers and developers manage video ads from multiple sources.HyprMX CEO Corey Weiner said that Jun Group runs its ads through hundreds of publishers, and it found that some of those publishers needed more help managing their inventory: "They're just not in the ad business they're in the content business, they're in the games business." So HyprMX helps those publishers run ads from multiple sources, including Jun Group.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DEdWAvRSnZU/
Jun Group Launches HyprMX To Help Mobile Publishers Manage Their Video Ads
Video ad distribution company Jun Group has launched a new, wholly-owned subsidiary called HyprMX, offering mediation tools for mobile publishers and developers manage video ads from multiple sources.HyprMX CEO Corey Weiner said that Jun Group runs its ads through hundreds of publishers, and it found that some of those publishers needed more help managing their inventory: "They're just not in the ad business they're in the content business, they're in the games business." So HyprMX helps those publishers run ads from multiple sources, including Jun Group.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DEdWAvRSnZU/
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