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March 15, 2013 05:02 pm GMT
A few years ago, T-Mobile hired a very excitable PR team to hold "parties" for their big launches. They would trot out celebrities, rent out whole downtown clubs, and try to make each launch - remember the Sidekick? - into a major event. Then T-Mobile basically imploded and all that rigmarole thankfully stopped. But that strange impetus to turn the launch of a CE device that, arguably, millions of people will buy, into a circus is a horrible one. Something just happened (I blame the economy) that is making this unproductive, ridiculous displays of absolute insanity happen more and more and it helps no one, least of all we, the consumers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_rPbcksdvvs/
The Weird, The Bad, And The Samsung
A few years ago, T-Mobile hired a very excitable PR team to hold "parties" for their big launches. They would trot out celebrities, rent out whole downtown clubs, and try to make each launch - remember the Sidekick? - into a major event. Then T-Mobile basically imploded and all that rigmarole thankfully stopped. But that strange impetus to turn the launch of a CE device that, arguably, millions of people will buy, into a circus is a horrible one. Something just happened (I blame the economy) that is making this unproductive, ridiculous displays of absolute insanity happen more and more and it helps no one, least of all we, the consumers.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_rPbcksdvvs/
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