Is Facebook Identity the Key to Concert Ticket Sales?

Weve all had the experience: You favorite musician is finally going on tour and theres a concert in your area. You want good seats, so you queue up at your computer to be among the first to buy tickets. However, within seconds of the on-sale time, all the good seats are sold out sometimes the entire show is sold out. You can still find those tickets, but only on the secondary market from ticket brokers who usually charge a 3X or more markup.

What the heck happened?

The practice is called ticket sniping. Think of it as ticket scalping on steroids. Its where brokers use sophisticated software to game Ticketmaster (and other) systems so they can cut the line and buy huge bl…
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