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February 19, 2013 01:30 am GMT

The Science Behind Why The Harlem Shake Is So Popular

Harlem Shake Cat MemeA five-minute video? Ain't nobody got time for that. Not to watch one, or to make one. But the Harlem Shake dance videos are capped at 30 seconds. That's why we're so willing to watch just one more incarnation, and why it's easy to recruit friends to make them. The result is one of the most pervasive gags in history. A "Symbiotic Meme", the Harlem Shake has a lesson to teach all content creators.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/BMjebB723FE/

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