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February 13, 2013 10:00 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/KROwK2cfsrg/
Khosla-Backed Hampton Creek Foods Launches Beyond Eggs, A Genuinely Convincing Egg Replacer
Josh Tetrick, founder and CEO of Hampton Creek Foods, isn't the first person to try to convince people to eat fewer animal products (after all, someone manufactured the Tofurky that I eat every Thanksgiving), but he's not satisfied with what's already out there."Let's face it, a lot of vegans have low standards," Tetrick said and he's a vegan himself.His point: There are plenty of meat and animal product substitutes available, but people usually eat them because they're vegan/vegetarian, not because the food is particularly good. Tetrick, on the other hand, is hoping to create plant-based foods that are actually better than the animal products they replace. And his company just launched its first product, Beyond Eggs.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/KROwK2cfsrg/
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