Gamers Flock to Machinima for Shows Inspired by Video Games

Droves of gamers are finding amusement in Machinima's expanding repertoire of game-oriented videos. The video entertainment network prides itself on targeting the "hard-to-reach" 18- to 34-year-old males, and its efforts appear to working.

Machinima's programming -- a mix of original shows, gameplay videos and distributed content from other creators -- reaches 250 million gamers, who just in January viewed the clips 2.5 billion times, the company revealed.

Movie director Jon M. Chu described Machinima to Mashable as the "model for the future of digital entertainment" and hailed it as "one of the most exciting entertainment brands in the world and a darling to online advertisers and Y…
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