Pepsis Coke Parody Helped It Get More Super Bowl Views Than Coke

A nasty little parody video that Pepsi lobbed at Coke just before the Super Bowl helped it log more Super Bowl video views than its rival.

Pepsi tallied up the numbers and found it got more than 500,000 total views than Coke, according Shiv Singh, global head of digital for Pepsi. The figures are tallied below:

A decisive factor was "Behind the Scenes at #CokeChase," a video that Pepsi created with Funny Or Die and released Sunday morning before the game. The video, shown below, featured the putative cast of Coke's Super Bowl spot -- actors dressed as cowboys, showgirls and Mad Max types -- trying to get Pepsi Nexts out of a broken vending machine. When someone points out that a Co…
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