New York Times Digital Subscription Growth Slows Ad Revenue Decline

The New York Times continued to grow its digital subscriber base in the fourth quarter, helping to slow the rate of decline for ad revenue, though it still has a long way to go.

The Times reported having 668,000 paid digital subscribers for the International Herald Tribune, Boston Globe and the flagship paper by the end of the December quarter, up from 592,000 at the end of the previous quarter. The vast majority of that increase came from the Times and IHT, which grew its digital subscriber base from 566,000 in the September quarter to 640,000 in the December quarter.

Advertising revenue declined by 8.3% from the same quarter a year ago (if you exclude the extra week covered in this q…
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