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February 3, 2013 04:00 am GMT

The Forgotten Secrets Of The Enterprise Giants: Virality, Word Of Mouth, And Other Radical Experiments

enterprise shakeupEditor's note:David Barrett is founder and CEO ofExpensify.I would strongly encourage everybody who competes with Expensify to study Roman Stanek's latest article,"Forget Virality, Selling Enterprise Software Is Still Old School." To everyone else, I'd offer an opposing view: Enterprise sales is undergoing the most radical shakeup since the turn of the century, and today's experiments will be tomorrow's best practices.

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