New Tool Promises to Predict Whether Your Video Will Go Viral

Viral videos are famously impossible to predict. Who, for instance, could have foreseen the phenomenal success of Rebecca Black's "Friday" or Psy's "Gangnam Style"?

Yet Unruly, a UK firm that specializes in collecting data around viral videos, claims it has a tool that can help advertisers predict the amount of earned media their videos are likely to attract across social media and how much advertisers should spend promoting their videos. Dubbed Unruly Share Rank, the algorithmic tool will help advertisers "gain insight into the psychological, social and content triggers that affect the success of their video content," according to the company, which also promises "they'll know the word-…
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More About: Advertising, Marketing, viral videos